In America we have something called EAS, Essential Air Service.
Pretty much the government pays airlines a flat fee to fly a certain amount of seats a week.
It would be cool if there was a way for airlines could apply for EAS to fly to smaller airports that aren't served a lot or at all.
The one requirement I would like to see is that only airlines who earn under X amount of money a week can apply. This would keep the mega airlines from applying for EAS.